This book is a guide, and a darn good one for the person that is contemplating the world of retail sales. If you paid attention and if you studied and followed all the advice that Denny gives you in this book, you can’t help but be a success in the retail business.

Denny not only tells what to do, but he tells you what not to do. He points out many of the pitfalls that make retailers fail. He goes to great length to give you the details on how to avoid pitfalls, he also points out that retail is probably the easiest business to get into, and the easiest to fail at. But most people don’t fully understand what they are getting into when they go into a retail business.

In this book Denny takes you by the hand, so to speak and gives you the do’s and the don’ts. It’s up to you to follow them. If you aren’t good at following directions, don’t buy this book. If you don’t want to make a success of your business, then don’t buy this book. If you want to know the path to success, this book will give you the directions and point you to the way to make your retail business successful.

A lot of old beliefs and rules are basically throw out of the door. Retail business for today’s retailer isn’t and won’t be the same advice that was given to young entrepreneurs thirty years ago. If you listen to those rules, you will not be able to stay in the retail business very long. Times have changed and so have the rules. Use this book as your guidelines to setting up a successful retail business.

PRICE ON THIS MANUAL $34.95